Retail Hygiene

A retail outlet with good hygiene practices improves shopper experience and leads to longer dwell time and spend. Hygiene and Healthcare understand that good hygiene is vital to creating a pleasant shopping experience. Achieving return business is key to your profitability. Clean and hygienic facilities are an important factor in the customers’ decision to return.

Potential impact of poor hygiene

• Drives traffic to competitors with superior hygiene or to online shopping
• Reduces length of stay and spend
• At busy periods, drives people away as facilities cannot cope
• Alienates some visitors by not providing for their needs (eg parents with babies), particularly as a trip to the mall is a ‘day out’
• Poor reflection on brand image
• Prevents return visits due to bad experience

Improving hygiene makes good financial sense:

• Improved shopper experience, leads to longer dwell time and spend
• Enhanced positive image means more new shoppers and return visits.
• Good reputation leads to recommendation and new customers
• Provision for special groups (babies, elderly etc) improves reputation and return visits
• Taking care of staff wellbeing which translates to higher service & satisfaction